App Store Optimization
Ins and Outs
Ins and Outs
free video course
Get lectures from experts and grow your app in the App Store and Google Play search
Sergey, СЕО Asodesk
The 11th Asodesk Academy was held in April 2020. During one week students mastered all the intricacies of App Store Optimization.
In order to help more people become ASO specialists, we decided to share the recordings of lectures.
Subscribe to our newsletter and watch
all our lectures.
In order to help more people become ASO specialists, we decided to share the recordings of lectures.
Subscribe to our newsletter and watch
all our lectures.
The free video course is:
9
9
1,5
lectures
days
hours per lecture
Course outline
- ASO must have or not: introductory lessonLearn what tasks ASO involves, important skills ASO specialists should have, and which apps need App Store Optimization1
- How to do ASO on Google Play: basic principles and rulesLearn the basic principles and features of promoting apps on Google Play2
- Building the semantic core + Special aspects of Asian languagesLearn about text optimization, differences between the App Store and Google Play search algorithms, as well as keyword research and metadata compilation in Arabic, Japanese, and Thai3
- The Tears of ASOLearn about common problems that every ASO specialist regularly encounters4
- ASO Performance MeasurementLearn what text optimization includes, types of metrics, and typical mistakes in measuring text ASO performance5
- Working with iterations and keywords in ASOLearn about iterations of textual optimization: goals of iterations, outreach iterations, relevance iterations, install rate improvement iterations, as well as how to work with keywords in ASO6
- Growth hypotheses of the mobile application through an express auditLearn about modeling for increased conversions and installs, growth models, and sample express audits7
- Competitor AnalysisLearn why an ASO specialist needs to study competitors, what types of competitors exist, and what information can be analyzed8
- Make the full description of the Android app understandable for
humanGoogleLearn about preparing descriptions. Also, find out what Google NL is, categories of Google NL, and how to influence the results of Google NL9
Watch the first two lectures now
Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.
In the second lecture, Artiom explains to students how to work with assembling keywords, composing the description and text metadata on Google Play.
Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.
In the second lecture, Artiom explains to students how to work with assembling keywords, composing the description and text metadata on Google Play.
Watch the rest of the lectures from the course
Leave your contact details and we will email you all the records of the course lectures on ASO for free: 1 lecture per day
App Marketing Agency Services
Our team will help you increase visibility and target installs of your app or game using ASO and Apple Search Ads
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How?
Learn everything you need about ASO, Apple Search Ads, A/B testing, metric analytics and new markets localization
What?
Take a training course in ASO and mobile app marketing
Why?
Education
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